An initiative of Ascender, an independent Pittsburgh-based 501(c)(3) nonprofit, The Thrival Innovation + Music Festival is a dynamic, inclusive platform for advancing forward-thinking ideas and showcasing groundbreaking musical talent, while also showcasing why Pittsburgh is a leading innovation hub.

Thrival Music Festival artists have included Wiz Khalifa, Logic, The Chainsmokers, Thievery Corporation and GRiZ. Leading up to the music festival is Thrival Innovation, with events, workshops and panels featuring Fortune 500 Companies and tech leaders from around the world. Pitch has assisted Thrival with securing festival sponsors (both cash & in-kind), on-site activation and lead generation.